Ahh… the web has been a buzz these past few weeks about Pinterest’s “new algorithm” and their decision to show related pins in the newsfeed.
On one hand, I can see their reasoning in doing so – it mixed up what you saw (i.e. made it so you didn’t see the same pin over and over by exposing you to new pins and pinners who you may not follow but relate to what you currently pin). It helped facilitate that random “discovery” element that Pinterest had when it first began. However, many people don’t like these related pins and have been complaining online and to pinterest to remove them.
There is a simple way to turn off the related pins in your feed and it only takes a few actions and a couple of minutes. Here’s how:
Click the “i” icon next to the related pin text on the bottom of one of these pins. A screen will pop up and ask you if you like this pin or not and to thumbs up or thumbs down the pin. Select the thumbs down and a message will appear saying they will try to show you less of these pins in the future.
Do this for several related pins. I think I did it five times – so a total of less than two minutes.
There is a rumor going around, on Facebook especially, that turning off your personalization settings will stop the related pins in your feed. This is not true – I turned my personalization features off two days before discovering the thumbs down option, and I still had related pins in my feed the next time I logged on. Pinterest even states that turning this option off will no deactivate the related pins – it will just stop them from tracking your online behaviour, so your related pins will become less targeted at your interests. Go ahead and turn it off (I left mine off), but be aware, you will not remove related pins from your feed.
Hope this helps reduce the frustration and the number of related pins in your newsfeed!